[Ans] Which soft drink was specifically created by the Coca-Cola Company to compete against Dr Pepper?

Which soft drink was specifically created by the Coca-Cola Company to compete against Dr Pepper?

  1. Dr. Brown’s
  2. Mr. Pibb
  3. Fanta
  4. Mello Yello

The correct answer is Mr. Pibb

[Ans] Which soft drink was specifically created by the Coca-Cola Company to compete against Dr Pepper?

Mr. Pibb is a soft drink marketed by The Coca-Cola Company. First introduced as “Peppo” and eventually renamed “Dr. Pibb” to compete against Dr Pepper, the name was changed to “Mr. Pibb” after Dr Pepper sued The Coca-Cola Company for trademark infringement. The original test markets for Mr. Pibb in 1972 were located in Waco, Texas, the birthplace of Dr Pepper, before the company moved to Dallas, Texas. In 2001, a new formula called Pibb Xtra added cinnamon flavor, replacing the original formula in many parts of the United States.

During the peak of the cola wars, as Coca-Cola saw its flagship product losing market share to Pepsi as well as to Diet Coke and competitors products, the company considered a change to the beverage’s formula and flavor. In April 1985, The Coca-Cola Company introduced its new formula for Coca-Cola, which became popularly known as “New Coke“. Consumer backlash to the change led to the company making a strategic retreat on July 11, 1985, announcing its plans to bring back the previous formula under the name “Coca-Cola Classic”.[9] Some think the decision to replace the original flavor was actually a strategic masterstroke to bolster Coke sales once it came back on the market, which it did; however, the Coca-Cola Company vehemently denies the claim.[10]

[Answer] Which soft drink was specifically created by the Coca-Cola Company to compete against Dr Pepper?

Since 2004, Coca-Cola Company has been the market leader. Coca-Cola, despite a brand value decline of 13% in 2021, remained the world’s most valued soft drink brand at $33.2 billion in 2021, according to Brand Finance. PepsiCo. takes second at $18.4 billion. Dr. Pepper-Snapple was the fastest-growing soft drink brand with a 40% brand value increase, followed by Red Bull’s 15% increase.1

Mr. Pibb is a soft drink marketed by The Coca-Cola Company. First introduced as “Peppo” and eventually renamed “Dr. Pibb” to compete against Dr Pepper, the name was changed to “Mr. Pibb” after Dr Pepper sued The Coca-Cola Company for trademark infringement. The original test markets for Mr. Pibb in 1972 were located in Waco, Texas, the birthplace of Dr Pepper, before the company moved to Dallas, Texas. In 2001, a new formula called Pibb Xtra added cinnamon flavor, replacing the original formula in many parts of the United States.

Which soft drink was specifically created by the Coca-Cola Company to compete against Dr Pepper?

Mr. Pibb

Leave a Comment