[Answer] Which soft drink was specifically created by the Coca-Cola Company

Which soft drink was specifically created by the Coca-Cola Company to compete against Dr Pepper?

Mr. Pibb is a soft drink marketed by The Coca-Cola Company. First introduced as “Peppo” and eventually renamed “Dr. Pibb” to compete against Dr Pepper, the name was changed to “Mr. Pibb” after Dr Pepper sued The Coca-Cola Company for trademark infringement. The original test markets for Mr. Pibb in 1972 were located in Waco, Texas, the birthplace of Dr Pepper, before the company moved to Dallas, Texas. In 2001, a new formula called Pibb Xtra added cinnamon flavor, replacing the original formula in many parts of the United States.

Which soft drink was specifically created by the Coca-Cola Company to compete against Dr Pepper?

The name “Dr. Pepper” was first used commercially in 1885. It was introduced nationally in the United States at the 1904 Louisiana Purchase Exposition as a new kind of soda pop, made with 23 flavors. Its introduction in 1885 preceded the introduction of Coca-Cola by one year.

It was formulated by Brooklyn-born pharmacist Charles Alderton in Morrison’s Old Corner Drug Store in Waco, Texas. To test his new drink, he first offered it to store owner Wade Morrison, who also found it to his liking. Patrons at Morrison’s soda fountain soon learned of Alderton’s new drink and began ordering a “Waco”. Alderton gave the formula to Morrison, who named it Dr. Pepper (later stylized as “Dr Pepper”).

 

[Answer] Which soft drink was specifically created by the Coca-Cola Company to compete against Dr Pepper?

In 1951, Dr Pepper sued the Coca-Cola company for US$750,000, asserting that nickel Coca-Colas were sold below cost and were a restraint of trade.

In 1969, owing to Dr Pepper’s legal success as being determined a “non-cola” soft drink, then President & CEO W.W. “Foots” Clements was successful in persuading the Coca-Cola Bottling Company of New York, the largest bottler and distributor of Cola-Cola in the world, to bottle and distribute Dr Pepper in the New York metropolitan area.

In 1972, Dr Pepper sued the Coca-Cola company for trademark infringement based on a soft drink marketed by Coca-Cola called “Peppo”. Coca-Cola renamed their beverage Mr. Pibb.

Dr Pepper became insolvent in the early 1980s, prompting an investment group to take the company private. Several years later, Coca-Cola attempted to acquire Dr Pepper, but was blocked from doing so by the Federal Trade Commission (FTC). Around the same time, Seven Up was acquired from Phillip Morris by the same investment company that bailed out Dr Pepper. Upon the failure of the Coca-Cola merger, Dr Pepper and Seven Up merged (creating Dr Pepper/Seven Up, Inc., or DPSU), giving up international branding rights in the process. After the DPSU merger, Coca-Cola obtained most non-US rights to the Dr Pepper name (with PepsiCo taking the Seven Up rights).

 

Which soft drink was specifically created by the Coca-Cola Company to compete against Dr Pepper?

Mr. Pibb is a soft drink marketed by The Coca-Cola Company. First introduced as “Peppo” and eventually renamed “Dr. Pibb” to compete against Dr Pepper, the name was changed to “Mr. Pibb” after Dr Pepper sued The Coca-Cola Company for trademark infringement. The original test markets for Mr. Pibb in 1972 were located in Waco, Texas, the birthplace of Dr Pepper, before the company moved to Dallas, Texas. In 2001, a new formula called Pibb Xtra added cinnamon flavor, replacing the original formula in many parts of the United States.

 

 

 

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